Using a licensed online inventory management system and its content management system, I created a custom site to host inventory, premium ads, and social media for our publication. The logo was created by Kelly White. Stock photo from DepositPhotos.com, other graphics provided by DCH. Custon Google map and dealer advertisements.

The above website's inventory will feed a print publication, which is both a trader publication for finding farm equipment and a magazine that houses content relavent to the Michigan farming community. I designed this prototype to give potential subscribers and advertisers a visual of what the print publication will look like.

This is the media kit that provides an overview of the site, the print publication, the advertising opportunities, and pricing. I wrote all copy and executed the design.

Letterhead and busines card.

This is the outside of a mailer sent to farmers across the state, letting them know our site has free classified listings available.

The inside of the mailer to farmers gives a step-by-step overview of how to place a free classified listing.

With our digital press, we can create variable data postcards. These are examples of custom post-cards.

And, of course, how could any digital publication thrive without a strong social media presence? Not shown is our blog hosted by Blogger, where we will feature time-senstive content that can't wait for the next press date of the print magazine.

Of course, we use email marketing as well as mail. These are custom templates built in Constant Contact.

Not only are we in print, online, and mobile; but we're also committed to supporting our advertisers by taking part in community events. This was our booth at the MSU Ag Expo in 2013. Notice the custom table-top signs, custom book backdrop, custom t-shirt, and materials on the table. See below for a closeup of our giveaway. Who doesn't love cowbells?!

NEED MORE COWBELL? We couldn't keep these on the table at our booth at the AG Expo. They're a big hit!